- Jim Lawless's DARE
- Posts
- DARE: The Room Where It Happens.
DARE: The Room Where It Happens.
Find out why 1M+ professionals read Superhuman AI daily.
In 2 years you will be working for AI
Or an AI will be working for you
Here's how you can future-proof yourself:
Join the Superhuman AI newsletter – read by 1M+ people at top companies
Master AI tools, tutorials, and news in just 3 minutes a day
Become 10X more productive using AI
Join 1,000,000+ pros at companies like Google, Meta, and Amazon that are using AI to get ahead.
Have you been forwarded the DARE High Performance newsletter? You can sign up here to receive your own copy in the future.
DARE is the mental model for high performance and change.
You write your story through your DECISIONS, ACTIONS and RESULTS and a thorough EVALUATION of how you did.
A new Result requires new Decisions and Actions.
This Week’s DARE at a Glance:
Thought Of The Week: No one else is in the room where it happens.
A Day Out At The Diamond League: It all happens long before the athletes enter the stadium - on the track as in life.
Book of the Week: A podcast this week - Untapped with Georgia Hunter Bell.
My Week: Silicon Valley and taking a risk on some new projects.
Thought of the Week:
“No one really knows how the game is played
The art of the trade
How the sausage gets made
We just assume that it happens
But no one else is in the room where it happens.”
(From ‘Hamilton’ – Lin-Manuel Miranda)
My 11yo daughter is a track athlete. Middle distance: 800m and 1500m. Hard distances. She’s good at it.
It’s her thing: she discovered it, she loves it. We do the encouraging and the driving; she does the rest.
Last week we went to the Diamond League Athletics meeting in the fabulous London 2012 Olympic Stadium. A BIG day in our family calendar.
Rock stars like Noah Lyles (Paris 100m gold) were appearing. Showman superstars like GB’s Josh Kerr, Paris silver medallist whose legendary ‘beef’ with Norway’s Jacob Ingebrigtsen gave US star Cole Hocker space to triumph over 1500m in Paris.
And the woman we went to support: Georgia Hunter Bell. The girl who traded her track dreams for a career in cybersecurity only for her spirit to lead her back to the track and to Bronze in the 1500m in Paris.

We were in the room where it happens!
Except, of course, we weren’t.
It happened long before the athletes arrived at the stadium. It happened in the time spent quietly studying the tactics of the competition; at bedtime; at the morning alarm; at the fridge door; in the declined sponsorship deals and glitzy invitations; in the brutal last 15 minutes of each training session.
It happened when they stayed true to their spirit, their humanity, their dream and resisted the temptations to play it easier.
The room where it happens is not cool, it is rarely exciting and it’s never public.
It’s solitary and private work – even in a training squad.
There is nobody there. Nobody to check if you showed up or did the work. Nobody gives you an ‘attaboy’ because nobody sees and, frankly, few others care at all about what you’re doing on that dark Tuesday morning.
You can follow Georgia’s hard work in the room where it happens on instagram here, and even more obviously on her coach’s account here. There are few celeb parties in sight. It’s all about the work and the recovery.
So it was a relief, but not a surprise, when Georgia broke free of the box that had formed around her on the final bend in the 800m and glided home to win by a huge margin.
It’s almost empty in the room where it happens – so there’s room for you and for me there too: room to show up and be authentic to ourselves, design our futures, ‘do the work’.
I promise you: I have never, ever coached a person who designed, and then showed up in, their ‘room where it happens’ – who did not see spectacular results. Even if those results were sometimes not the anticipated linear ones.
D ecision.
A ction.
R esult.
E valauate.
But most people don’t.
“We just assume that it happens
But no one else is in the room where it happens.”
Book Jim To Speak.
Book Of The Week.
The book of the week this week is a podcast.
A chance to spend some time with Georgia Hunter Bell and understand the room where it happens for her.
You can find Untapped with Georgia Hunter Bell on Spotify
Or wherever you get your podcasts
My Week.
This week I spoke in Silicon Valley for BILL. A huge number of BILLders have joined the DARE community for this week’s newsletter – welcome to you all. You were a JOY to be with and have built a truly unique, unstoppable energy. Thank you.
BILL’s founder and CEO, René Lacerte, spoke very movingly about his own self-doubt. The uncertainty that was there as he worked to build a $4.7bn company to serve individual SME business owners one by one – from scratch. No guarantees of success.

And he made it clear it’s STILL there. A great reminder for me, and the 2,400 BILLders watching that, when you look at a successful person – they’re made just like you.
As I begin two new projects with no guarantees of success, and as my team and I try to understand how to run an event in Kyiv in October, I am spending more time than usual in the room where it happens.
Choosing not to do things that are ‘easier’ or that assuage my fear of not being productive NOW to provide for my family.
Choosing instead to embrace risk and uncertainty and show up to do things that have zero guarantee of success but that design the future we all want to inhabit.
See you in the room where it happens?
Write your story 🖋️
Jim



