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Learn from this investor’s $100m mistake

In 2010, a Grammy-winning artist passed on investing $200K in an emerging real estate disruptor. That stake could be worth $100+ million today.

One year later, another real estate disruptor, Zillow, went public. This time, everyday investors had regrets, missing pre-IPO gains.

Now, a new real estate innovator, Pacaso – founded by a former Zillow exec – is disrupting a $1.3T market. And unlike the others, you can invest in Pacaso as a private company.

Pacaso’s co-ownership model has generated $1B+ in luxury home sales and service fees, earned $110M+ in gross profits to date, and received backing from the same VCs behind Uber, Venmo, and eBay. They even reserved the Nasdaq ticker PCSO.

Invest for $2.90/Share

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

Have you been forwarded the DARE High Performance newsletter? You can sign up here to receive your own copy in the future.

DARE is the mental model for high performance and change.

You write your story through your DECISIONS, ACTIONS and RESULTS and a thorough EVALUATION of how you did.

A new Result requires new Decisions and Actions.

This Week’s DARE at a Glance:

Thought of the Week: ‘Life shrinks or expands in proportion to one’s courage.’

Change starts with an event: Sometimes we have to create that event.

Your bold action: What’s the Action if I offered you a billion dollars?

Thought Of The Week

“Life shrinks or expands in proportion to one’s courage.” – Anaïs Nin

In Summer Reset #1, We explored your POWER. Your AGENCY. How you write your authentic story, or choose to let your Tiger write a fear-driven story for you.

In Reset #2 I explained how the comfort zone is created by algorithmic rules that you’ve learned in the past - attached to powerful emotions that are designed to make you run away from exposure, uncertainty and risk. I gave you two tried and tested tools to THINK consciously about your goal.

In Reset #3, we’re done with the poolside navel gazing. Now it’s time for commitment and action.

That’s right: no more planning. Action. Already!

There’s plenty of time for planning once the thing is begun and is alive and coming at you in your calendar.

Change Starts with an Event: Will you WAIT for it or CREATE it?

I watch business school curricula closely to see what academics are teaching to support people to change and lead change for all those fine fees.

Change #101 is never mentioned on the curriculum, but any 6 year old could tell you it: Change starts with an event. We see this in movies every day:

Moana: The environment changes

Frozen: The parents die and a hiding princess and her secret are exposed

Star Wars: They kill Luke’s guardians and he has no excuses left for declining his call to adventure

Paddington in Peru: Aunt Lucy goes missing

Harry Potter: A letter arrives from Hogwarts addressed to the cupboard under the stairs

These are all stories of change. Changing the world back to its rightful order and, of course, a great change in the character as they grow.

Every story of change starts with an event. So does yours. But you do not have a scriptwriter to give you an event. Instead, you have a choice: you can wait for an event. Or you can create one.

Wait? Or Create? Which do you choose?

Your Bold Action

Waiting is not necessary. It’s just easy. (Sometimes it is also prudent – but very, very rarely in the case of big bold summer reset goals.)

The DARE Loop is a simple concept. But few people do it.

A complicated course on change is much easier to do that a new Action.  Because a new Action takes courage. The Tiger is alive.

But you have the courage to write your story from your heart – not the Tiger’s roar. Yes?

Or no?

So what is the bold Action you would take today if I offered you a billion dollars to deliver your goal before Christmas 2025?

Seriously: What would you do today?

Now go do it.

No?

Why not?? I mean really: why on earth not?

Book Jim To Speak.

 Do your Bold Action now. No excuses.

• Make the call.

• Set up the meeting to ask for the promotion / enquire about the place on the course.

• Book the Triathlon Place.

• Just google AA or NA and go to the meeting this evening, there will be one close to you (if millions of us can beat it, I am 100% sure you can too, it’s better on the other side).

• Ask to deliver that scary presentation at the conference.

• Have the tough conversation with him/her about seeing a counsellor together or stopping the Netflix and wine habit that’s killing everything.

Are you a talker about the thing? OR a doer of the thing?

Are you a waiter? Or are you a creator?

It honestly is not more complex than this. I know you’re not ready - nobody ever is. I know it’s not the right moment - it never is for anybody.

The consistent difference I see between those who ‘made change happen’ and those who did not is direction action DESPITE unreadiness, uncertainty and a huge emotional response (the Tiger) telling them not to.

Please drop me an email with the results. I’d truly love to hear how it went.

What is the chapter you are going to write next?

Write YOUR story 🖋️

Jim

PS: That goes for me too. It never gets easy to do a bold action

This week I am finally back training on the freedive platform in Sharm el Sheikh. It was bold to ‘selfishly’ block out time a few weeks back. Something I have wanted to return to seriously for several years. A bold action that is already paying me great dividends.

Follow me on Instagram to hear how it goes!