DARE: Speed - A Massive Competitive Advantage.

Author

Jim Lawless
September 14, 2025

In partnership with

Keep This Stock Ticker on Your Watchlist

They’re a private company, but Pacaso just reserved the Nasdaq ticker “$PCSO.”

No surprise the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. What is unique is Pacaso is giving the same opportunity to everyday investors. And 10,000+ people have already joined them.

Created a former Zillow exec who sold his first venture for $120M, Pacaso brings co-ownership to the $1.3T vacation home industry.

They’ve generated $1B+ worth of luxury home transactions across 2,000+ owners. That’s good for more than $110M in gross profit since inception, including 41% YoY growth last year alone.

And you can join them today for just $2.90/share. But don’t wait too long. Invest in Pacaso before the opportunity ends September 18.

Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.

DARE is the mental model for high performance and change.
You write your story through your DECISIONS, ACTIONS and RESULTS and a thorough EVALUATION of how you did.
A new Result requires new Decisions and Actions.

Thought Of The Week

“Delay is dangerous”

Julius Caesar

Whilst the famed and wealthy senators dined, safe in the comfort that nothing could change the Republic, Caesar acted…

His energy and speed astonished, and changed, the world.

No permission sought. No time wasted. No assumptions unchallenged. No detail overlooked. No ‘passengers’ allowed to remain on the team.

Military innovation accelerated as he used his Gallic Wars to train and harden his legions before crossing the Rubicon. His troops even became expert in damming water supplies to his enemy’s camps and unparalleled, rapid builders of strong fortifications. 

Speed matters.

Speed Matters Today

This week’s Economist points out that when the Democrats arrive at the battle ground, Trump is long gone and is already attacking on another front.

It is reversed in the UK. When our government arrives at the conversation to try to divine what people want them to say this week, Farage has already struck camp.

I am not making a political point. I am not a Caesar/Trump/Farage fan. But the speed! It is a huge competitive advantage: and it is free.

You and I need no money, no power, no permission to operate with greater speed and energy.

How Can You Move FASTER?

When thinking about speed, a good question is: what is the fastest route to the objective?

Often we take the slow way just because it feels like we are being ‘a good boy/girl’. ‘Ticking all the boxes’. ‘Doing it right’. ‘Building consensus’ (do we always need a consensus or is it a hiding ground?), following the well-trodden path that attracts no criticism.

But not everything needs to be done 100% right – sometimes (not always) it needs to be done 80% and fast. Sometimes, let’s be honest, we could find efficiencies and deliver at 100% - but much faster.

3 Daily Questions

I already move fast, but here are my daily questions to myself after some time reflecting on Caesar, and which have already brought positive results for me this week:

  1. What is the precise, defined objective and what precise, defined tasks must be completed to get there?

  2. What useless ‘be good’ Rules and assumptions am I following that will slow me?

  3. How can I build/maintain momentum?

When Slow is Better

To those who think not everything needs to, or should, be done fast: I agree.

My time listening to my daughter describe her day and my Sunday mornings are extremely slow. Books are read and re-read carefully in the evenings.

But why would I take any pride in being slower than my competition in innovating, winning and delivering excellence for my clients, my business or my family?

My strategy has changed little in 20 years (it is extremely effective) and even my longer-term/tactical execution decisions are rarely hurried.

 Pick up the phone. Make your bold move. Play bigger. Set the standard.

Write your story 🖋️

Have you been forwarded the DARE High Performance newsletter? You can sign up here to receive your own copy in the future.

My Week

I made a big commitment to a new project over the summer. I can’t tell you much about it yet, but as soon as I am happy to make it public, you’ll be the very first to know. It is already taking a lot of planning and creating a lot of change in my Decisions, Actions and Calendar entries.

Precious time with a special friend I had, somehow, not seen in 5 years this week. It was immediately intimate again although we’ve both learned and moved a lot in that half decade. And a happy daughter is beginning to feel at home in her new school community and is growing in confidence each day.

I spoke at two outstanding events. One in Belgrade and one in London. Both dynamic, ambitious and a huge pleasure. Thank you to both teams for your invitations and to the audiences for your fabulous hospitality and your huge energy!

Speed: In Belgrade this week it seems I moved faster than my livestream!

Book of The Week

If you are intrigued to know how Caesar overthrew the seemingly safe and timeless Roman Republic, you may enjoy Robert Harris’  Cicero Trilogy as much as I did. I’ve just finished reading it for the second time to help me reflect (in a gripping, ‘pageturner’ way) on the changes to domestic and international law, and law enforcement, that we are witnessing.

A work of historical fiction, it gives you a grounding in the events of Cicero’s life. Born into the stable Roman Republic (loosely a democracy but dominated by aristocratic families), Cicero lived to see Rome ruled by a dictator who believed he was a god and used his army to override principles of governance and the rule of law.

Write YOUR story 🖋️

Jim