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DARE is the mental model for high performance and change.

You write your story through your DECISIONS, ACTIONS and RESULTS and a thorough EVALUATION of how you did.

A new Result requires new Decisions and Actions.

Thought Of The Week

“Soon we will stream knowledge like we stream Netflix or Spotify.” 

Dr Kjell Nordstrom, Helsinki 17 Sept 2025

Welcome to everybody joining the DARE Newsletter from wonderful events in Helsinki, Athens, Berlin and London this week.

I was fortunate to follow Kjell onstage in Helsinki this week.  This line made me think.

You see, I have long been impatient for the day when I could, for example, stream the knowledge of whether a skin mark on my body is malignant or not.

Why should accessing this knowledge require a three week wait, a morning off work and the opinion of an overworked human with no time to read the relevant research?

If it is malignant, then the doctor’s role becomes vital.

So what will you offer when your knowledge is streamed to everybody? I think the answer may be simple and exciting, but also challenging.

Your market is crowded with people who ‘know it’. Every market is.

Your market has a scarcity of those with the courage, drive and care to ‘do it’. Every market does.

Mind The Gap Between Knowing And Acting

Courage, drive and care are FREE, if challenging, resources. Knowledge has always been valued as the scarce, exclusive resource.

When knowledge is no longer exclusive: courage, drive and action become the scarce resources.

This is not to cheapen knowledge in any way. Knowledge is vital. Study is essential. Rather by democratising the availability of knowledge, we will increase the value of actually USING it.

British midwifery is in crisis. I read about each month and I know it to my family’s cost. But every midwife has passed the exam.

Most execs have gone on a course to gain the knowledge to present. But I watch many (not all!) anaesthetise the people at events every week. It takes great courage and drive to act on the knowledge imparted in the course and change how you behave onstage.

But you could stream all of my professional ‘presenting knowledge’ to a person with the drive and care to influence change, and they’ll courageously change how they present without needing the live course.

Therefore, having reflected on this, I have decided to make available all my presenting knowledge to you for free. Will you DARE to use that knowledge onstage?

All My Presenting Knowledge – Streamed to YOU for free

I have found selling in my newsletter an unpleasant barrier to the message. So I have stopped that.

But now I have a world class presentation skills course being wasted because I won’t advertise it.

So, I am making everything I know about presenting available for YOU on my Jim Lawless Youtube Channel, for free, week by week over the coming months.

Sign up to my YouTube channel to be the first to hear as new films go up.

COURAGE and DRIVE are FREE

There is a cost in choosing to be exposed and authentic, rather than a ‘smart arse’ (the guy demonstrating all the knowledge at the coffee machine, but none of the drive or courage to act).

But apart from that: it is free of charge to cross the Gap and turn Knowledge into Action.

Lviv Book Festival

I am being interviewed, and am on panels, at the Lviv BookForum in Ukraine on 3rd and 4th October before heading on to speak in Kyiv. All royalties I receive from the Ukrainian edition of my book go to Gen.ukrainian and Unbroken.

It would be fantastic to see you there.

My Week

I had an incredibly rewarding and stimulating week working with international lawyers in Berlin, cutting edge tech people in Athens and high energy TV pros at MTV in Helsinki.

The common themes were growth, change, creating their own futures rather than having them dictated and generating the shared ambition to deliver excellence: together. The hunger to keep moving and building, learning and trying, were moving and inspiring.

However much I miss humanity, humility and self-awareness on the global stage, I find it more and more present in the sports and business professionals I work with.  Thank you.

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Book of The Week

Kjell Nordstrom also gave a stark warning about the human being’s ability to absorb, and act in response to, narratives: whether or not the narrative is true.

I have been improving my understanding of the Middle East (West Asia as many non-Europeans know the region) these past weeks.

My book recommendations are James Barr’s “A Line in the Sand” and T E Lawrence’s “Seven Pillars of Wisdom”. They are good companion works and the styles so different that when you need a break from one you can turn to the other.

I can warmly recommend both books to you.

Lawrence, especially, reminds the reader that prose is an art worthy of our attention and care. The man could write!

If you know other factual books on the region I should read, please do send your recommendations.